"I sold my company. I didn't sell my crew. Three years in, my people are still my people — only now they have more room to grow."
Daniel R.
Founder, est. 1994 — Joined HeartLand 2023
Join Us. Stay You.
Rooted in relationships.
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The stories, conversations and craft behind the operators shaping the future of commercial landscaping.
Centrally Guided · Locally Executed 26+ Operating Partners 14 States Rooted, Ep. 12 — Now Streaming
Episode 12 · 47 min
Featured · Rooted
"We didn't want to sell. We wanted a partner who'd answer the phone."
Daniel Reeves built a $14M commercial landscape business over 28 years. He sits down with Evan to talk legacy, the night before closing, and what he tells other founders who call him asking, "What's it really like?"
Why founders partner with HeartLand
The ordinary, delivered extraordinarily — for the people who built this industry.
01
Preserve
Keep the local identity, name and culture that took decades to build.
02
Protect
Stand behind the people, the reputation, and the legacy you've earned.
03
Grow
Add the systems, capital and back-office support to compound what works.
04
Belong
Join a network of operators who share what they're learning, in real time.
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In their own words.
"HeartLand asked us what we wanted to protect before they ever asked what we wanted to change."
Marisol B.
President, Pacific Region
"It's the first partnership I've seen where the local name on the truck still means something the day after closing."
Wesley T.
Third-generation operator
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